SQA Higher Business Practice Exam

Brand loyalty refers to the tendency of consumers to consistently choose one brand over others when making purchases. This loyalty can be a result of positive experiences with the brand's products or services, emotional connections, or perceived value. When consumers exhibit brand loyalty, they are likely to repeat their purchases from that brand, even in the face of competitor offerings. This behavior often leads to long-term relationships between consumers and brands, fostering trust and quality perception.

In contrast, the other options focus on different consumer behaviors or strategies that do not encapsulate the essence of brand loyalty. For instance, frequently changing brands is the opposite of loyalty, while preferences for low-cost brands and discount strategies relate more to pricing rather than a commitment to a particular brand. Thus, the correct choice highlights the ongoing relationship consumers build with a specific brand, illustrating the fundamental aspect of brand loyalty.

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