What are 'into the pipeline promotions' designed to do?

'Into the pipeline promotions' are marketing strategies primarily aimed at incentivizing retailers to stock certain products. Such promotions often involve providing retailers with discounts, allowances, or promotional support, encouraging them to prioritize and showcase specific items within their inventory. This approach helps manufacturers ensure that their products are readily available for consumers at retail locations, thus enhancing visibility and increasing the likelihood that customers will purchase those products when they visit stores.

This kind of promotion plays a crucial role in the supply chain, enabling manufacturers to manage stock levels effectively and respond to market demands. By incentivizing retailers to carry and promote specific items, manufacturers can also create awareness and demand among consumers, leading to increased sales overall.