What does changing the channel of distribution for a product refer to?

Changing the channel of distribution for a product primarily refers to altering the delivery method to customers. This involves modifying the way products reach their end-users, which can include shifting from direct sales to using intermediaries like wholesalers or retailers, or vice versa. It may also involve adopting new technologies, such as e-commerce platforms, to facilitate distribution.

By changing the channel of distribution, a business can potentially improve efficiency, reduce costs, enhance customer service, and reach new markets. This strategic decision can significantly affect a company's sales performance and overall market presence.

The other options do not pertain directly to distribution channels. Introducing new production techniques focuses on manufacturing rather than distribution. Increasing product pricing refers to adjustments in pricing strategy, and reducing production costs is related to the cost structure of manufacturing rather than the logistics of delivering products to customers. Thus, altering the delivery method is the most accurate interpretation of changing the channel of distribution.