What is meant by qualitative information?

Qualitative information refers to data that is descriptive and subjective, encompassing opinions, judgments, and characteristics that cannot be easily quantified. This type of information is often gathered through methods such as interviews, open-ended surveys, and focus groups, where the emphasis is placed on understanding experiences, emotions, and perspectives rather than focusing on numbers or metrics.

The focus on descriptions allows for a deeper understanding of complex phenomena, providing context and insight that numerical data alone may not capture. In many fields, especially in social sciences and market research, qualitative information is crucial for developing theories, interpreting behaviors, and making informed decisions based on human experience.

The other options incorrectly highlight aspects of information gathering and presentation that do not align with the essence of qualitative data. Numerical information, measurable data, and network-specific communication points do not align with what is fundamentally qualitative, which prioritizes descriptive insights over quantitative metrics.