What is the purpose of 'out of the pipeline promotions'?

The purpose of 'out of the pipeline promotions' is to sell directly to the end customer. This strategy typically involves manufacturers or suppliers attempting to engage consumers more directly, bypassing some traditional retail channels. By offering promotions or incentives that resonate with consumers, businesses can stimulate demand that leads to increases in sales directly to the public. This method allows companies to build brand loyalty, obtain consumer feedback, and directly influence their target market without relying solely on retailers to promote their products.

Promoting directly to the end customer can create a more personal connection to the brand and enhance customer experience. It also offers a chance for businesses to implement targeted marketing strategies based on consumer behavior, making the promotional efforts even more effective.