What process involves checking products at certain points in the production process to meet quality standards?

The process referred to in the question is quality assurance, which focuses on the systematic monitoring and evaluation of the various aspects of a project or facility to ensure that standards of quality are being met. In production, this includes checking products at specific stages throughout the manufacturing process. By implementing quality assurance, businesses can identify defects early, minimize waste, and ensure that the final product meets the required specifications and customer expectations.

Quality assurance is proactive in nature, aiming to prevent problems before they occur rather than addressing them after production. This includes activities such as standardized tests, inspections, and verification processes, all designed to maintain high-quality output.

The other options present different concepts unrelated to monitoring production quality at specific checkpoints. Personal selling focuses on direct interaction with customers to sell products or services, market skimming refers to a pricing strategy aimed at maximizing short-term profits on a new product, and quality circles are groups of workers who meet regularly to discuss and propose improvements in their work processes, which is more about teamwork and continuous improvement rather than specific inspections in the production line.