Which of the following is a key function of marketing?

Raising awareness of products is a key function of marketing because it involves promoting a company's offerings to potential customers, thereby increasing visibility and interest. Through various strategies such as advertising, public relations, and social media, marketing aims to inform and attract target audiences. This not only helps in generating leads and driving sales but also in building brand recognition and loyalty over time.

The effectiveness of marketing in creating awareness translates to customers being more informed about product features, benefits, and availability, ultimately influencing their purchasing decisions. This awareness is critical for businesses to differentiate themselves in a competitive market and connect with consumers effectively.