Which promotional strategy directly targets customers to encourage purchases?

The correct choice focuses on a promotional strategy that directly reaches customers, encouraging them to make purchases. When considering this context, out of the pipeline promotions typically refer to tactics that aim to influence the end consumer directly, often aimed at stimulating immediate buying behavior. This strategy relies on advertising or sales tactics that are tailored to attract attention and persuade customers to act, whether through limited-time offers or engaging content.

In contrast, while trade promotions do involve engaging with retailers to encourage them to promote a product, they do not directly reach the end consumer. Price promotions, although effective in making a product attractive through discounts, may not create the same level of direct engagement and personal connection with the customer. Customer loyalty programs offer benefits that reward repeat purchases, which is indeed a direct form of promotion but generally focuses on customers who have already made previous purchases rather than targeting new customers. Thus, out of the pipeline promotions effectively encapsulate a strategy aimed specifically at motivating customer actions in a more direct manner.